why everyone is leaving youtube [15:10 | SEP 01 2024 | Mogul Mail]

Key Points:

1. Streamer Exodus: The frequent switching back to Twitch suggests that YouTube live streaming may not be meeting the expectations of high-profile creators, impacting its credibility as a platform.
2. Monetization Differences: Streamers find Twitch more profitable, particularly in terms of subscriptions and viewer engagement, raising concerns about YouTube’s monetization strategy for live content.
3. Global Appeal: YouTube’s success in Asia indicates a potential strategy for growth, suggesting that the platform may need to focus on international markets rather than solely competing with Twitch in the U.S.
4. Streaming Limitations: The 12-hour streaming cap affects YouTube’s ability to host long, engaging streams, which are becoming increasingly popular among audiences.
5. Content Variety: While YouTube leads in overall viewership, it struggles in the gaming category, indicating a need to improve gaming-specific features to attract and retain streamers.
6. Vtuber Dominance: The success of vtubers on YouTube highlights a unique niche that YouTube can capitalize on, reinforcing the idea that different content types perform better on different platforms.
7. Algorithm Challenges: YouTube’s algorithm favors pre-recorded content, which may undermine live streaming’s potential, suggesting a need for a strategic overhaul to boost live content visibility.